Privacy
Policy.

1. Introduction

CellARK Diagnostics ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our diagnostic services.

This policy is compliant with the Digital Personal Data Protection Act, 2023 (DPDPA) of India and other applicable data protection regulations.

2. Information We Collect

2.1 Information You Provide

• Name, email address, and phone number (via contact forms)
• Organization name and type (for partner inquiries)
• Message content and inquiry details
• Any other information you voluntarily provide

2.2 Information Collected Automatically

• Device information (browser type, operating system)
• IP address and approximate location
• Pages visited and time spent on our website
• Referral source and navigation patterns

2.3 Health Information

When you use our diagnostic services, we may collect health-related information necessary to provide those services. Such information is handled with additional safeguards and in compliance with applicable healthcare regulations.

3. How We Use Your Information

We use your personal data to:

• Respond to your inquiries and provide customer support
• Process partnership applications
• Deliver diagnostic reports and related services
• Send important updates about our services (with your consent)
• Improve our website and user experience
• Comply with legal obligations
• Protect against fraud and ensure security

4. Legal Basis for Processing

Under the DPDPA, we process your personal data based on:

• Consent: When you submit a contact form or opt-in to communications
• Contract: When necessary to provide services you've requested
• Legal obligation: When required by law or regulatory authorities
• Legitimate interest: For website security and improvement

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers: Email services, hosting providers, and analytics tools that help us operate our website
• Healthcare partners: Referring physicians or healthcare facilities (for diagnostic services only)
• Legal authorities: When required by law, court order, or government request
• Business transfers: In connection with any merger, acquisition, or sale of assets

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit (HTTPS/TLS)
• Secure data storage with access controls
• Regular security assessments
• Staff training on data protection

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 3 years. Diagnostic records are retained in accordance with applicable healthcare regulations.

8. Your Rights Under DPDPA

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Access: Request information about the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal retention requirements)
• Withdraw consent: Withdraw your consent at any time for consent-based processing
• Grievance redressal: Lodge a complaint with us or the Data Protection Board of India
• Nominate: Nominate another person to exercise your rights on your behalf

To exercise any of these rights, please contact us using the details provided below.

9. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience and analyze website traffic. Types of cookies we use:

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand how visitors use our website (Google Analytics)

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

14. Grievance Redressal

If you are not satisfied with our response to your data protection concern, you have the right to lodge a complaint with the Data Protection Board of India once it is established under the DPDPA.